Alphie stands with Ukraine
Website personalization

Show a fintech your fintech case study

A two-person startup and a 500-person enterprise land on the same homepage and get the same “How can I help?” Alphie knows which company is visiting a few seconds in, so it picks what that company sees: the case study from its industry, the comparison with the tool it’s leaving, the questions a company at its stage asks.

A pixel-art bunch of flowers, each one a different kind

The assistant opens with their questions

alphie · assistant
Alphie, your AI assistant
Glad you're here. I'm all yours
Ask me anything…

The assistant panel offers a few questions picked for that company and where it is in buying, from your playbook, with content to match. A fintech buyer gets the fintech case study. Someone who arrived from a competitor’s site, or from a “[competitor] vs [you]” search, gets the comparison table.

One section of your page changes too

Add a second snippet where you want it on the page:

index.html
<div data-alphie-section></div>

That block fills with the content closest to the visitor’s company. Place it below the top of the page, because Alphie needs the first seconds of the visit to recognize who’s there. In Webflow it goes into an Embed element, in WordPress into a Custom HTML block. On Framer, write to us: Framer’s Embed component uses an iframe, which blocks the section.

The block on our homepage marked “This section personalizes to you” is this feature, running on us.

What Alphie goes on

  • the company: industry, size, stage, location
  • where the visit came from: a search, a campaign, a competitor’s site
  • the page the visitor is on
  • whether the company has been here before

Alphie identifies companies. It never learns who the individual is, so nothing here is personalized to a person.

When Alphie can’t tell who it is

Someone on home wifi or a phone network isn’t identified, and neither is a visitor who declined your consent banner. They get your page as it is, and the assistant’s standard questions.

See it on your own site first

Paste your URL on our homepage for a live preview of the assistant on your pages. No signup.

Try it on your own traffic