Glossary

Visitor identification

Visitor identification is working out which organisation is behind an anonymous visit to your website, so you can respond to it. Most people who land on a B2B site never fill in a form, so without it the visit leaves no usable trace.

Alphie identifies the company behind the visit and enriches it with firmographics like size, industry, and stage. The resolution itself happens at third-party identity resolution providers: they receive the visitor's IP address and return resolved professional information. Alphie does not collect, receive, or retain the IP address itself.

Company-level vs person-level identification

Company-level identification answers "which company is this visit from?". Person-level identification tries to answer "which individual is this?". They are very different problems, and they fail differently.

Most tools try to guess the individual person. The data for that barely exists, so they are wrong more often than they are right -- and every wrong guess sends your rep, your content, and your outbound chasing someone who was never there.

Alphie answers an easier question with better data: which company is this? Company-level signals are far more reliable, and for a B2B sale the company is what you actually need to know. Alphie queries several leading providers at once and fuses their answers in real time, so where one source is blind another sees.

ICP scoring

An Ideal Customer Profile (ICP) is your description of the companies worth your team's time -- by size, industry, stage, geography or whatever else predicts a good fit. ICP scoring is rating each visitor against that profile so you can tell a real prospect from passing traffic.

Alphie scores every identified visitor against your ICP in real time, alongside company identification, in under one second. The score is what decides whether a visit is worth interrupting a human for.

Speed to lead

Speed to lead is the time between someone showing buying intent and a seller actually responding. It is measured in minutes, and it decays fast: firms responding within 5 minutes were 100x more likely to reach the lead than those waiting 30 minutes.

The practical problem is that most stacks cannot act inside that window, because qualification, routing and notification each add delay. Alphie compresses it by identifying, scoring and engaging while the visitor is still on the page, and alerting a human in Slack when a high-ICP visitor is active.

Warm outbound

Warm outbound is following up with someone who has already shown interest -- typically by visiting your site -- rather than cold-contacting a list that never raised its hand. The difference is self-selected intent: the person came to you first.

In Alphie, this is what happens when a high-intent prospect leaves without converting: it launches a personalized outbound campaign to bring them back into the funnel, using what it already knows about the visit.

Global Privacy Control (GPC)

Global Privacy Control is a signal a browser can send on a visitor's behalf to say they do not want their personal information sold or shared. It is a machine-readable opt-out, so it does not depend on anyone clicking a banner.

Alphie honours GPC signals. When a browser transmits GPC to a website using the Alphie script, Alphie treats it as a request to opt out of sale or sharing and disables identity resolution for that session. No configuration is required.

Service Provider (CCPA/CPRA)

Under the California Consumer Privacy Act as amended by the California Privacy Rights Act, a Service Provider processes personal information on behalf of another business, for that business's purposes only -- as opposed to a data broker, which collects and sells personal information as its own product.

When you visit a site running the Alphie script, Alphie acts as a Service Provider (or Processor) to that site's operator. The operator determines why the data is collected and how it is used, and their privacy policy governs the relationship.

Alphie does not sell personal information processed through customer websites, does not share it for cross-contextual behavioural advertising as those terms are defined under the CCPA/CPRA, and does not contribute it to any general-purpose data broker database.