--- title: "Website personalization -- each company sees the content that fits it | Alphie" description: "Alphie knows which company is on your site a few seconds into the visit, and picks the questions, case studies and comparisons that company sees." last_updated: "2026-11-13" canonical: "https://meetalphie.com/personalization" --- Website personalization # Show a fintech your fintech case study A two-person startup and a 500-person enterprise land on the same homepage and get the same “How can I help?” Alphie knows which company is visiting a few seconds in, so it picks what that company sees: the case study from its industry, the comparison with the tool it’s leaving, the questions a company at its stage asks. On this page On this page - The assistant opens with their questions - One section of your page changes too - What Alphie goes on - When Alphie can’t tell who it is - See it on your own site first ## The assistant opens with their questions alphie · assistant Alphie, your AI assistant Glad you're here. I'm all yours How can I identify which companies are visiting my site and qualify them instantly? What's the fastest way to respond to high-intent leads before they go cold? Can you help me prove which marketing campaigns actually drive qualified pipeline? Ask me anything… The assistant panel offers a few questions picked for that company and where it is in buying, from your playbook, with content to match. A fintech buyer gets the fintech case study. Someone who arrived from a competitor’s site, or from a “[competitor] vs [you]” search, gets the comparison table. ## One section of your page changes too Add a second snippet where you want it on the page: index.html ```
``` Copy That block fills with the content closest to the visitor’s company. Place it below the top of the page, because Alphie needs the first seconds of the visit to recognize who’s there. In [Webflow](https://meetalphie.com/docs/install/site-builders) it goes into an Embed element, in [WordPress](https://meetalphie.com/docs/install/site-builders) into a Custom HTML block. On Framer, [write to us](https://meetalphie.com/contact): Framer’s Embed component uses an iframe, which blocks the section. The block on our homepage marked “This section personalizes to you” is this feature, running on us. ## What Alphie goes on - the company: industry, size, stage, location - where the visit came from: a search, a campaign, a competitor’s site - the page the visitor is on - whether the company has been here before Alphie identifies companies. It never learns who the individual is, so nothing here is personalized to a person. ## When Alphie can’t tell who it is Someone on home wifi or a phone network [isn’t identified](https://meetalphie.com/identification), and neither is a visitor who declined your consent banner. They get your page as it is, and the assistant’s standard questions. ## See it on your own site first Paste your URL on [our homepage](https://meetalphie.com/#try-it) for a live preview of the assistant on your pages. No signup. ### Try it on your own traffic [Start free](https://q.meetalphie.com/register)[Book a demo](https://q.meetalphie.com/booking/yura-riphyak/demo) ## Sitemap Every page on this site: https://meetalphie.com/sitemap.md