---
title: "How many visitors Alphie identifies, and how often it's right | Alphie"
description: "Alphie identifies up to three-quarters of a B2B site's visitors at company level. What identified means, how it works, who doesn't get identified, and how often it's wrong."
last_updated: "2026-11-11"
canonical: "https://meetalphie.com/identification"
---

Identification

# How many of your visitors Alphie identifies, and how often it’s right

Alphie identifies up to three-quarters of a B2B site’s visitors at company level. Your own rate depends on your traffic, so the first 100 identified companies are free: you see your number before you pay anything.

On this page On this page

- What “identified” means
- How it works
- Who doesn’t get identified
- How often it’s wrong
- Paid and organic traffic

## What “identified” means

Alphie tells you which company a visitor comes from, with its size, industry, stage and location. It doesn’t tell you who the person is.

That’s a choice. Tools that name the individual are guessing from thin data, and they’re wrong more often than they’re right. Every wrong guess puts your rep in front of someone who was never on your site. The company is the part that can be known reliably, and in a B2B sale it’s the part you need.

## How it works

- Bots are filtered out first. They never reach identification and never count toward your plan.
- Alphie asks several identification providers about the same visit at once and fuses their answers. Where one provider is blind, another sees.
- You get a company, scored 0-100 against your ICP, while the visitor is still on the page.

## Who doesn’t get identified

- Someone on home wifi or a phone network. The lookup returns their internet provider, not their employer.
- A visitor who declined your consent banner, or whose browser sends [Global Privacy Control](https://meetalphie.com/glossary).
- In Europe and most other countries, anyone who hasn’t accepted your banner yet. In the US, Canada, Australia, New Zealand, Singapore, India and Mexico, Alphie identifies unless the visitor declines.
- Visitors in China, Russia and sanctioned countries.

None of these count as identified companies, so none of them are billed.

## How often it’s wrong

Company-level identification is right most of the time. Mostly right beats mostly wrong: a strong company-level match is far more useful than the blank screen every other visitor gets. And a soft match never turns into an awkward first line, because nobody acts on a match alone. The rep sees the company, the pages and the conversation before reaching out, and makes the call.

You can check it on your own site. After the first week, open **Leads > Companies**. Some of the names will be ones you know: a customer, a prospect in your CRM, the company you demoed on Tuesday. That’s your sample.

Leads > Companies, with demo data.

## Paid and organic traffic

Every visit keeps its referrer. In **Leads > Visitors**, the company and its fit score sit next to where the visit came from, so you can see what your ad budget brought in as companies, not clicks.

### See your own number

Your first 100 identified companies cost nothing.

[Start free](https://q.meetalphie.com/register)

## Sitemap

Every page on this site: https://meetalphie.com/sitemap.md